ISA Introduces Urban Style
View product brochure.The brand-new URBAN STYLE range of modular showcases has been designed to reduce the distance between the server and customer, increasing sensory interaction with the displayed products. The latest in a series of Italian-designed systems to be announced by ISA (UK), the UK subsidiary of ISA S.p.A, Italy, the URBAN STYLE offers designers a versatile product which will enhance any contemporary interior. Display cabinets for ice cream, pastries, chilled food and hot buffets co-ordinate with matching service or bar counters to complete a dramatic display – perfect for bars, cafes, restaurants, ice cream parlours, sandwich shops and foodservice operations.
The URBAN STYLE offers a rationalisation of space and a continuity of style across display cases, counters and serving areas ensuring a clear view of the food at all times, so promoting impulse buying. The inclined surfaces of the units and the integration of glass, steel and wood assist with both visibility and serving, whilst creating a strong and unique visual impact. The system can be used to create practical and ergonomic working areas which conform to the highest standards of hygiene and cleanliness. Practicality and daily efficiency can be achieved without compromising the elegant, minimalist look.
With an extensive range of complementary backfittings and a wide choice of module sizes, the URBAN STYLE allows full flexibility of design. For example the behind-counter benches combine ease of use with increased display space providing alternative or additional product promotion areas. The suspended cabinets, available in refrigerated or ambient versions, can be arranged independently of the aesthetics of the counter for eye-catching impact.
In line with its Ecology Project, all ISA’s new products are 100% HCFC-free, using eco-friendly gases in their refrigeration systems and HCFC-free polyurethane for insulation.
ISA (UK) is dedicated to supporting its customers and end-users in the UK, whether for single items or for complete projects. The company offers not only comprehensive sales and technical support but also customises, delivers, installs and commissions equipment. These services, together with maintenance programmes, are also available through an extensive dealer network. The full range of Tasselli and ISA products and shopfittings are supplied exclusively in the UK through ISA (UK), the UK division of ISA S.p.A, Italy.
August 2008
